5 Essential Techniques for Effective Content Marketing
Content Marketing is the creation of useful content that has a marketing purpose.
For example, your company may create an awesome special report, a series of email lessons, or a free eBook and exchange it for your prospect's email address and their permission to further educate them about your company and what you have to offer.
Think blogs, white papers, viral videos, case studies--anything with exceptional, relevant content, created to help and educate your readers. That's content marketing.
But in order to be effective https://yoo.rs/, your content has to attract readers. And the only way to do that is to integrate classic copywriting lessons into your content.
So when you begin creating content for your business, consider these copywriting techniques first:
1. Have a good headline.
Without a good headline that grabs your reader's attention and entices her into the rest of your body copy, your content will go to waste.
Headlines should provoke curiosity, and always speak directly to the reader.
2. Think about how your content benefits readers--before you write it.
Why should your readers take time out of their busy day to read your content?
Just as a product needs to benefit the buyer, your content needs to provide a benefit to the reader, or she won't return.
3. Build trust with your readers.
You may be getting a lot of attention in the blogosphere, but if that attention isn't building trust, you're not doing yourself any favors.
Always be authentic, and never aim to be a jerk. Build trust with your readers, and they'll keep coming back for more.
4. Use social proof.
When you're first beginning, you need to leverage social proof to show that your content is worth reading. Try using any (or all) of these tactics to gain social proof:
Encourage comments. Comments show your content is worth staying for and that others are deciding to contribute to the conversation.
Get testimonials. Start with your friends, and go from there. Give free stuff away in exchange for a testimonial.
Get in the media. Getting mentioned in the media is still big social proof. Send out a press release, sign up for Help a Reporter Out (HARO)-- whatever you need to do to get your name mentioned. Then leverage it on your website.
5. Create a clear, specific call to action.
Always make sure to have a clear call to action that lets readers know exactly what you want them to do.
This might be to sign up for your newsletter, download your free e-book, or share your content on social sharing sites like Twitter, Facebook and Google+.
Before you set about creating content for your business, whether it be in a blog, a newsletter, or a special report, give these copywriting techniques a try.
Do them correctly, and you'll build a growing, loyal audience excited to share your content with others.
Creating blog content can take time and effort therefore it is always wise to find multiple uses for it within other sales and marketing strategies! Learning to utilize any unique content you have created in more ways than one will help boost your work efficiency making you more productive.
Here are 3 ways in which you can use any unique content created for your blog in other areas to help you develop your business.
Create Great Blog Updates
It starts with creating unique content people in your niche have an interest in viewing and posting this on your site. Remember the backbone of your platform will be the consistency and quality of the updates your enter so stay focused on delivering what readers want! Here is where you will take the time and invest the due diligence to conduct the necessary research necessary to provide your readers with useful information! In doing so you will ensure that they will return for more!
Build Upon Your Post
Typically a blogging update is relatively brief in terms of length and depth. By building upon the premise of one of your posts, you can easily create a unique article that reflects more depth and detail. Submitting articles is one of the most time tested and proven sales and marketing strategies used online therefore by using the core subject matter of a post you can tap into this channel as well! Remember any articles created in this way will still remain focused on your niche however you will now be circulating it through different online channels. This helps to widen your exposure by reaching those who may not have found this content by browsing through any blogging networks!
Create an Auto-Responder Series
Taking the more comprehensive material you submitted as articles, you can break each one down into smaller segments of information. Now you can take these segments and plug them into your auto-responder in an order that makes sense. By doing so you have now created an intriguing series of emails for your auto-responder! Here too, everything you compose should be relevant to your niche therefore your new email course will remain on target with list members! The increase in work efficiency you experience by reusing the same content for different applications like this will make you more productive while saving you time and energy.
Developing blog content can be a time consuming and laborious task so it makes sense when you can find other applications for it. By doing so you are able to increase your work efficiency thereby boosting your productivity as well! The 3 suggestions offered above show how you can take any unique content composed for your blog and 'reshape' it for use in other sales and marketing strategies. In doing so you are able to realize a greater return on the investment of time and effort it took to create this fresh and unique content in the first place! It is not always necessary to reinvent the wheel when simply reshaping it will work just as well and with less effort!